![]() But the generous scattering of English phrases throughout their songs means a lot of non-Korean listeners feel like they can sing along to the whole thing, and Blackpink choruses seem especially designed to reach global audiences: You’ll notice that the hooks on “Kill This Love” and “How You Like That” don’t have a lot of words in them, and a track like “Ddu-Du” and its titular refrain don’t require a grasp on any language to join in the fun. Sure, their sound is omnivorous: In addition to the obvious fusion of hip-hop and EDM, you also have flashes of reggaetón (“Forever Young”), sugary ‘80s pop (“As If It’s Your Last”) and folksy balladry (“Stay”). Nolan Feeney: One of the biggest factors is that a desire for global domination seems baked into the songwriting process. They know the romance is toxic, so boy, bye! Plus, those military-inspired outfits in the video? BAD. Just look at their videos, and even some of the English lyrics. They’re not meek, quiet young women lamenting a lost love or yearning for some imaginary perfect man. Blackpink has the attitude down too, which I think is a big reason for this latest success. What do you think is the primary reason that Blackpink have been able to crack the top 40 on their own - chart terrain that’s basically been off-limits to decades of Korean girl groups before them?Īnna Chan: Who doesn’t love a strong girl group? And by that, I’m not just talking about the music being good or the level of talent, which are both there. The Pussycat Dolls Congratulate Blackpink on a Major Chart MilestoneĢ. But I respect how the Blackpink takeover has been so incremental, and if they didn’t break the top 25 this time, chances are pretty good they’ll get there next time around. The fact that the group continues to reach new commercial heights as they perfect their formula makes me hopeful that they’ll soar even higher whenever they reach their creative apex.Īndrew Unterberger: I’ll say an 8, as I also expected this to land just a little bit higher on the Hot 100. Jason Lipshutz: An 8! Blackpink is a really compelling pop quartet that appears to be coming into their own as far as sound, style and confidence I was excited to listen to “How You Like That,” not just because of the fan fervor surrounding the new single release, but to see where Blackpink was headed next. ![]() Gab Ginsberg: While I liked previous singles “Ddu-Du Ddu-Du” and “Kill This Love” a tiny bit more than “How You Like That,” I’m thrilled they’re getting the recognition they deserve, so it’s a 10 for me! But clearly appetite for Blackpink music is growing: The video broke some YouTube records, including the biggest 24-hour music video debut of all time with 86.3 million views. I also distinctly remember watching Blackpink’s “Kill This Love” video on Thursday, which means its first-week performance was split across two tracking periods for Billboard charts, so that’s another reason why I was perhaps expecting a more dramatic difference this time around. Nolan Feeney: 9, if only because I thought it was going to debut a little higher? I thought the tee-up of Lady Gaga’s “Sour Candy” was surely going to vault them into the top 30 - it felt like a well-timed introduction for new listeners. On a scale of 1-10, how excited are you to see Blackpink in the top 40 with “How You Like That”?Īnna Chan: It feels a little difficult for me to completely separate race from this - but as an Asian woman, I’m crazy excited to see representation on the Billboard charts, so gimme a 10! Speaking purely from a musical standpoint, sure, I may not always personally engage the most with their songs, but I can’t deny that they’re ridiculously catchy and fun. It seems like every time Blackpink return with a big new single, it performs just a little better than the song before it. What do we hope to hear from that album? And how have Blackpink continued to climb as high as they have? Billboard staffers debate these questions and more below.ġ. ![]() ![]() The single is expected to be the lead single from what’s being billed as the group’s first official album, scheduled to be released later this year. 33 bow of their Lady Gaga collaboration “Sour Candy” from earlier this year - and their first without a Western co-star. “How You Like That” marks the group’s second top 40 hit on the Hot 100 - matching the No. 33 on this week’s Billboard Hot 100 chart with new single “How You Like That,” while also setting a couple new YouTube records in the video’s debut week. It’s a huge week for Blinks, as South Korean girl group Blackpink debut at No.
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